Vanessa Ting is a consumer products growth consultant & Fractional CMO focused on the food, beauty, and wellness verticals with a penchant for brands in growth stage.

Vanessa has 25 years of CPG & retail experience – from consumer marketing at Neutrogena; to retail buying at Target; to CEO of a “better for you” food startup; to General Manager at a CPG beauty brand incubator. In her 12+ years of startup consulting experience she has developed, launched, restaged, and grown many beloved CPG brands such as Honest Company, Milani, My/Mochi, Diva Cup, Abbot’s Butcher, Florence By Mills, and more.

Her specialties include brand strategy & development, marketing innovation & product development, marketing strategy development, distribution/channel strategies, and go-to-market planning. She is often brought into companies to revamp their marketing strategy and lead internal marketing teams on execution.

Vanessa has a BA from the University of Southern California and an MBA from Georgetown University. She, her husband and three stepsons live in Woodland Hills. She is a pickleball fanatic, Pilates and weightlifting enthusiast, wellness junkie, and blackbelt shopper.